Simple Steps for Starting Your Business™ Series Workshops

Module 1: Start-up Basics (FREE)

This introductory workshop focuses on the basics of testing your business idea and identifying the key factors that influence start-up success. Start-up Basics provides you with an overview of the skills and tools you need when deciding to start a business. In this module, you learn about: the advantages and disadvantages of owning a business, the most profitable form for your business, and the fundamentals of formation, organization, marketing, cash flow and funding sources.

Module 2: Business Concept

The second module focuses on your business concept and step-by-step guidance in researching your idea, your market, and your competition. At the end of the Business Concept module, you are able to: identify your target markets, describe your products and services, and collect key competitive information to support your feasibility plan.

Module 3: Marketing Plan

The third module provides you with an introduction to marketing communication methods and tools to maximize your customer reach. The discussion in the Marketing Plan module covers pricing strategies, positioning, the difference between features and benefits, and different marketing strategies. At the end of this module, you will know how to: outline your marketing strategy, test your marketing message, choose the right sales channel, and exercise your marketing strategy.

Module 4 : Financial Projections

The fourth module uses exercises to help you better understand financial concepts. This module reviews sales and prices, financial risks and rewards, true start-up costs, ongoing operating expenses, setting benchmarks for tracking progress and the organization of all your financial information. Using a hands-on approach, you learn how to use our financial model to forecast sales revenue and build solid pro-forma financial forecasts.

Module 5: Funding Sources and Next Steps

The final module offers information on how to finance your small business. In this module, discussions include sources of funds, accounting the six C's of credit, banking relations, ratio analysis, and monthly preparation and review of financial statements. A bank loan officer will give an inside view of how a banker assesses the merits of business plans and loan application. At the end of the series, you have all of the tools necessary to decide whether or not to launch your small business.

The first module is FREE

Attend all five for $125.00
The fee is payable when you register for modules 2 - 5